This week was #GivingTuesday!! It's only been around a few years but already has become one of the biggest days for giving in they year and thousands of charities are using campaigns to capitalize on the pool of donors who want to give on Tuesday, December 1st! Below are some of the campaigns that caught our eye and that you could use in your non-profit marketing campaign for the 2016 #GivingTuesday!
1. University of Michigan
For Giving Tuesday the University organized its own event that used the Giving Tuesday publicity and also reached out to the University's alumni in order to create a 24 hour campaign with the goal of raising $1 million. In addition, the university also made their event unique by creating their own hashtag #givingblueday in combination with giving tuesday. Due to the giving environment, clever outreach campaigns and personalization of Giving Tuesday the University was able to raise over $3.2 million the first year and over $4.3 million last year.
Check out the page the university set up here for its annual Giving Tuesday event to learn more.
2. Dicks Sporting Goods Foundation
This is a slightly different type of campaign where a company actually gave in a clever way on Giving Tuesday. In order to take part in the buzz that is Giving Tuesday and stay true to their brand identity Dick's Sporting goods installed 100 basketball hoops across the United States and surprised one of the recipient organizations with a surprise visit by Kevin Love. Also, like a few other organizations Dick's Sporting Goods also created their own hashtag #holidayhoops in order to make the event more specific to their organization.
3. World Bicycle Relief
The World Bicycle Relief was aiming to raise funds to purchase 500 bikes for students across Africa. Their clever campaign led to enough funds for 754 bikes! How did they do it? They created a killer social media campaign you can see here. The organization was able to get celebrities like Lance Armstrong, Bicycle companies like Jenson USA, and ordinary people to promote the campaign and even to offer to match gifts or offer discounts for people who gave to the campaign.
4. Houston Grand Opera
In order to make the most of Giving Tuesday while staying true to the organizations purpose the Houston Grand Opera created videos from performers and offered incentives like backstage tours in order to convince people to give to the organization. As a result the campagin, All in for HGO raised overt $235,000 in one day!