When using an email campaign to fundraise, you know that just a slight improvement in open or click through rates can make a huge difference in the success of the campaign. Unfortunately it is often unclear exactly how nonprofits can optimize their emails.
As the year winds down, I've been poring through the mountain of fundraising emails from organizations large and small. There are tons of recurring trends...some bad, some good, and some stunning. I just pulled three highlights from this week's inbox to feature here. Would love to hear if you've tried these techniques for better or worse. Tell me in the comments, below.
1. What is your position at Strength in Members? What sort of projects do you typically work on?
I work on anything and everything! I am currently managing projects for The Seeing Eye and Make Room as well as developing their digital plans for 2016. I also dabble on the technical side thinking of new ways we can streamline and improve our processes and the technology that our clients are using.
2. How did you first get involved working with Strength in Members
I actually used to develop and deploy emails for a small nonprofit called Project Healthy Smile for free as a side project to my full-time job. I liked being able to help them out, but didn’t want that type of work to have to compete for my time. So now, having met Peter, I’m lucky to say I can actually do this as my primary job! Aside from that, I join builds for Habitat for Humanity when I can - been doing that for probably 10 years.
3. What do you like about working with nonprofits, how is it different from other things you've done?
There is a sense of purpose and good in working with nonprofits that you simply don’t get with the collection of clients in a typical ad agency. There are also budget constraints which force you to be even more creative about bringing a great idea to life for as little as possible. I think that budgetary force makes you really fine-tune your thinking about what will bring about the greatest good.
4. What's your background?
Born and raised in Muscatine, IA - a nice little river town on the east side of Iowa. I attended University of Northern Iowa (Go Panthers!) and graduated with a degree in both Marketing and Accounting. My hobbies include DIY home renovation, and leisure pursuit of sports. I’m not running a marathon anytime soon, but I like to ski, bike, play tennis and softball, do yoga, and play with my two crazy dogs.
5. Whats your favorite project you have worked on?
I’ve enjoyed all of the projects for different reasons, but I think I’m most excited about an upcoming project that we’re still working with the client on to fine-tune and get approved.
6. Whats your favorite book? Favorite song?
My favorite book is Ender’s Game and favorite song is not a question I can answer. I have a wide taste in music - everything from choral classics from my years of singing in school choirs…to Radiohead…to Oldies.
7. Do you have a fun fact you'd like to share about yourself?
My husband and I moved to Colorado from Minnesota two weeks after a vacation to the Boulder area. It was a pretty abrupt decision, but I’m glad to have made it!
When I’m not at work, I’m usually working on my house. My husband Nick and I bought a 1948 cottage-y looking house that hadn’t been updated in quite some time. The bathroom, for instance, had a brown tub, toilet, and sink with gold accent tiles. We gutted the kitchen and restructured walls in about half of the house.
I think non-profits that are just getting going are a lot more savvy in the digital and social space. We see a lot of orgs who are much better are getting an audience on Facebook than they are a contactable audience via mail or email. Also, technology that supports more sophisticated marketing is becoming more accessible, cheaper, more reliable — it’s almost to a point where a non-profit could afford to use the same software as for profit.
10. How can people reach you to learn more?
People can find me at email@example.com
This week was #GivingTuesday!! It's only been around a few years but already has become one of the biggest days for giving in they year and thousands of charities are using campaigns to capitalize on the pool of donors who want to give on Tuesday, December 1st! Below are some of the campaigns that caught our eye and that you could use in your non-profit marketing campaign for the 2016 #GivingTuesday!
Spending the time and effort to develop a great charity website can be a huge step toward increase fundraising and growing your audience. Furthermore, considering how hard non profit marketing can be, its important that when someone finally does browse your site that they are able to navigate easily, learn more about your organization and are able to donate. Below are five examples that meet all three of these criteria and push the boundaries of what a charity website can be.
Earlier this week the fourth annual Giving Tuesday took place and was a tremendous success raising over $116 million for a number of different charities. In celebration of the events success we made a list of seven of our favorite tweets!
1. Giving Tuesday was a Massive Success
2. Great Way to Show Your Organization Cares About #GivingTuesday
3. Interesting Way to Support Giving Tuesday While Staying True to Your Expertise
4. Give away celebrity swag to entice participation
5. Unique Campaign to Give Something Other Than Money
6. Sometimes Funny Works the Best
7. Using Your Content to Encourage People to Give More