We, Strength in Members, are agents for nonprofits to grow their audience and their cause. The nonprofits that we get to work with are agents for advocacy and change. We never want to step on an organization's mission, but we do want to help them build the member and donor audiences that they need to grow. Content marketing can put these two in conflict if you're not careful. Allow me to explain.
Last week, when I put a call out for peoples' questions about nonprofit marketing and audience growth I got TONS of responses. We got so many that I'm excited to say we are starting a new “Dear Jaime” series of blog posts and emails. We hope that sharing these ideas will spark healthy conversation for all of us to advance our missions.
This is the lowest hanging fruit for any and every nonprofit. Let me rephrase – this fruit is lying on the ground, never goes bad, and is waiting to be picked up and enjoyed by each and every nonprofit marketer.
This is the same strategy that direct mailers have been using for decades. It’s incredibly simple and effective because it targets an audience that has already found your organization, knows what you do, and loved it so much that they already wrote you a check. It’s time to remind them that your cause has not gone away, and their support is as important now as it was back then.