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A $2,000 Native Advertising Experiment - what nonprofits should know

A leading cancer research organization wanted to magnify three of their active content campaigns. As a progressive digital team, they turned to a new promotional medium: Native.

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How to use your Google Ad Grant to save money and pick winning ad creative across ALL Media

December 29, 2017

Late last year, we ran ads for a children’s cancer research organization through an untested native advertising platform.  In our case, the platform we used would place small pictures with a single headline on the sidebars or “other suggested topics” of websites ranging from the local news station to CNN and ESPN.  Native is a relatively new form of advertising, so we wanted to know what type of results we should expect from it.

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Google Ad Grants: 3 Easy Wins, 1 Common Fail

USE YOUR $120,000 IN FREE ADVERTISING

Seriously, do it.

It’s far too much value to pass up – $10,000 per month in free AdWords for qualifying nonprofits. Applications may take up to six months, but this gives you time to come up with what to do with your new $120,000 advertising budget.  If you’re worried about your eligibility or application, SiM is happy to help you apply.

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Applying Lessons from The Dog Tag Experience at your nonprofit | Value First In-Action: Part II

This is a followup from Value First In-Action Part I: How a World War II Hero Made a Supporter Out of Me. Read that post first to learn how the National World War II Museum seamlessly integrates museum experiences with their supporter asks. Then come back here to learn how to apply this to your organization.

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How a WWII hero made a supporter out of me | Value First In Action: Part I

If you ever find yourself in New Orleans, carve out a half-day to visit the National WWII Museum.

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Are you Being Strategic with Volunteer Retention?

December 29, 2017

Guestpost by James McBryan, Founder, Track it Forward

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Grow Your Audience, Align Your Marketing and Fundraising Teams

You might not believe it, but where people sit in your office can improve or hurt your ability to grow your audience and direct response success.

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Who's Going to NTC 2017? Announcing the Winner of the Andrew Kanes Scholarship

December 29, 2017

For the second year in a row, we are excited to send one nonprofiteer to the NTEN National Tech Conference in Washington, DC.  But first…

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Expert Interview: Jeff Yin and the State of Google Ad Grants

Jeff Yin is the man behind SiM’s Google AdWords campaigns. He has an outstanding record (like, perfect) of maxing out Google Ad Grant budgets for countless SiM clients.

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Social Media + Peer-to-Peer Fundraising: A Superhero Case Study with Kimbia

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4 Great Donor Communications That ARE NOT Donation Asks

A GROUP OF 28 NONPROFIT FUNDRAISING EXPERTS WERE ASKED:

WHAT’S THE BIGGEST MISTAKE NONPROFITS MAKE IN FUNDRAISING?

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Write for your supporters, not yourself. A Donor-Centric-Writing Exercise

Every email your organization sends it a BIG OPPORTUNITY.

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Helping Nonprofits Push the Digital Envelope: Chris Fowler of Creative Science Labs

Since 2013, Creative Science Labs has been helping set the benchmark for what a nonprofit’s website can and should be. That is no surprise after a quick look at CSL’s portfolio. They are responsible for the sleek websites for organizations such as Defend our Future, Save Tiger’s Now, the ONE Campaign, and many more big names. Chances are, you’ve already seen their work. Needless to say, Creative Science Labs is actively raising the bar for what nonprofit and mission-driven organizations can do with their digital presence.

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6 Ways To Engage Your Supporters & Raise More This Year-End

Guest Post By Noah Barnett | Growth Marketing Lead at CauseVox

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Back to School: This is How To Do Nonprofit Email Marketing

Now that you’ve got people on your file, you’ve got to get them engaged and giving.

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Back to School: Use Your Google Grant Effectively

First things first – get a Google Grant.

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Back To School: The Path from Website to Donors

Your organization has finally published its new shiny website to the worldwide web – it’s a big day.

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