A leading cancer research organization wanted to magnify three of their active content campaigns. As a progressive digital team, they turned to a new promotional medium: Native.
Late last year, we ran ads for a children’s cancer research organization through an untested native advertising platform. In our case, the platform we used would place small pictures with a single headline on the sidebars or “other suggested topics” of websites ranging from the local news station to CNN and ESPN. Native is a relatively new form of advertising, so we wanted to know what type of results we should expect from it.
USE YOUR $120,000 IN FREE ADVERTISING
Seriously, do it.
It’s far too much value to pass up – $10,000 per month in free AdWords for qualifying nonprofits. Applications may take up to six months, but this gives you time to come up with what to do with your new $120,000 advertising budget. If you’re worried about your eligibility or application, SiM is happy to help you apply.
This is a followup from Value First In-Action Part I: How a World War II Hero Made a Supporter Out of Me. Read that post first to learn how the National World War II Museum seamlessly integrates museum experiences with their supporter asks. Then come back here to learn how to apply this to your organization.
Guestpost by James McBryan, Founder, Track it Forward
You might not believe it, but where people sit in your office can improve or hurt your ability to grow your audience and direct response success.
For the second year in a row, we are excited to send one nonprofiteer to the NTEN National Tech Conference in Washington, DC. But first…
Jeff Yin is the man behind SiM’s Google AdWords campaigns. He has an outstanding record (like, perfect) of maxing out Google Ad Grant budgets for countless SiM clients.
A GROUP OF 28 NONPROFIT FUNDRAISING EXPERTS WERE ASKED:
WHAT’S THE BIGGEST MISTAKE NONPROFITS MAKE IN FUNDRAISING?
Since 2013, Creative Science Labs has been helping set the benchmark for what a nonprofit’s website can and should be. That is no surprise after a quick look at CSL’s portfolio. They are responsible for the sleek websites for organizations such as Defend our Future, Save Tiger’s Now, the ONE Campaign, and many more big names. Chances are, you’ve already seen their work. Needless to say, Creative Science Labs is actively raising the bar for what nonprofit and mission-driven organizations can do with their digital presence.
Guest Post By Noah Barnett | Growth Marketing Lead at CauseVox