A leading cancer research organization wanted to magnify three of their active content campaigns. As a progressive digital team, they turned to a new promotional medium: Native.
Late last year, we ran ads for a children’s cancer research organization through an untested native advertising platform. In our case, the platform we used would place small pictures with a single headline on the sidebars or “other suggested topics” of websites ranging from the local news station to CNN and ESPN. Native is a relatively new form of advertising, so we wanted to know what type of results we should expect from it.
USE YOUR $120,000 IN FREE ADVERTISING
Seriously, do it.
It’s far too much value to pass up – $10,000 per month in free AdWords for qualifying nonprofits. Applications may take up to six months, but this gives you time to come up with what to do with your new $120,000 advertising budget. If you’re worried about your eligibility or application, SiM is happy to help you apply.
This is a followup from Value First In-Action Part I: How a World War II Hero Made a Supporter Out of Me. Read that post first to learn how the National World War II Museum seamlessly integrates museum experiences with their supporter asks. Then come back here to learn how to apply this to your organization.