In this series, we're bringing you excerpts from our Nonprofit Marketing Technology Guide. These pieces are best take together BUT we wanted to share some of the more salient, foundational concepts to help people refine how they thing about their technology. Grab a full copy of the guide, here.
Comparing Technology Solution & Marketing Components
In the chart below, we compare the three types of nonprofit marketing technology solutions with each of the major components of marketing technology. These are of course generalizations, but having reviewed and built hundreds of software applications and solutions, we are confident that these assumptions hold true.