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SiM Interviews: Meet Miranda

Miranda digital marketing consultant

Meet Miranda

At Strength in Members, Miranda is a project manager helping nonprofits with a variety of different challeneges.  Prior to working with Strength in Members, Miranda worked in direct marketing before moving into the nonprofit realm.  Enjoy this interview with Miranda!

What is your position at Strength in Members?  What kind of projects do you work on?

I am currently a project manager at SiM, working on projects ranging from building online educational courses to revamping existing websites to better serve the end users and facilitate backend data collection and analysis. We want to increase our clients’ web presence and awareness of their missions.

How did you first get involved working with nonprofits?

I initially started working with nonprofits by way of direct marketing. I started out at a direct marketing list brokerage in NYC and my clients were spread across the nonprofit, merchandising, and publishing industries. After several years, working my way up to being a client services director at a database-marketing firm in the same industry, I was able to request a move to solely serve nonprofit organizations. 

What do you like about working with nonprofits?  How is it different from other things you've done?

I like working with nonprofits because the people with whom I get to interact usually have a real passion for the cause they are working on.  I love working with people who love helping the world, in whatever way they do.  Nonprofits function differently because they are usually working with tighter budgets, and this leads to a real focus on the details; what is really important for the mission of this project, and what becomes ancillary.  

What’s your background?  (Where are you from?  Where did you go to school? hobbies?)

I grew up in the farmlands of the Pacific Northwest, the wilds of Alaska, and the woods of Western Massachusetts.  The Colorado Rocky Mountains have now been my chosen home for the better part of a decade.  I attended the University of New Hampshire, where I studied Geography, International Studies, and earned an MBA focused in marketing.  I love traveling; getting out into the world to experience people and cultures, diverse foods and ancient temples, and spending time in the great natural beauty.  I love the outdoors, hiking, snowboarding, and playing music on my fiddle with folks.

What’s your favorite project you worked on?

Building a platform for a client to help connect young people to our aging population – to provide a place for young people to easily volunteer to help the elderly connect, get online, and engage with each other and their families.  This was a really fulfilling project because it helps the younger generation see that the skills they have can be utilized to help improve the quality of life of our elders.  

What’s your favorite book?  What’s your favorite song?

Favorite book, hmmm that is really tough.  I love sci-fi and there is a lot of great sci-fi out there – I am currently reading The Dreaming Void trilogy by Peter F. Hamilton. I also love The Worthing Saga by Orson Scott Card.  And then I also love the epic classics of humanity like The Razor’s Edge by Somerset Maugham and East of Eden by John Steinbeck.

Favorite Song?  Let’s go with the Top Gun soundtrack J

Do you have an interesting fact about yourself?

I played U-16 soccer in Europe.

 

What do you do when not at work? Hobbies?

I love reading books, being outside, and spending time with friends. And I travel!

What trends do you see in the non-profit sector that your think are important for the next 5-10 years?

Trending right now in the nonprofit sector are things like: limited resources, increased demands (i.e.: increased needs), and living your mission.  I think that nonprofits are going to be stressed to do more with less – and I think the ever-increasing sophistication of technology is really going to help nonprofits.  We are going to be better equipped to hone in on exact target markets, thereby creating efficiencies in marketing and saving valuable dollars.  I also think that with our technologies, we have much more transparency than we ever had before, and this means that nonprofits need to really be living their mission.  The ones who do will be greatly served.

How can people reach you?

[email protected]

About Strength in Members

Founded in 2012, Strength in Members is a team of strategists, designers, writers, developers and engineers who provide digital marketing and technology development expertise to organizations who do good in the world. The company helps clients shore up their digital marketing, fundraising, donor engagement, direct mail, social media and technology. The firm client’s include The Sierra Club, The Human Rights Campaign, Malaria No More, Polaris, HelpMeSee, AARP, Morris Animal Foundation, Children’s Cancer Research Fund and the Natural Resources Defense Council.

 

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