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November 17, 2015

Top 5 Charity Fundraising Events of All Time

What made the list?

ALS Ice Bucket Challenge Fundraising Idea

We wanted to take a few minutes and take a stab at picking the top 5 charity fundraising events of all time.  We're talking about events that raised the most money, defined a charity/ movement or brought massive attention to a certain issue.... ideally, all three.  Without further ado, check out the list below.

ALS Foundation: Ice Bucket Challenge

The ALS Ice Bucket Challenge was one of the most viral campaigns ever and raised $115 million for the ALS foundation in 2014.  The challenge was actually started by a donor and the organization eventually embraced the movement after it went viral.  The fundraising campaign basically involved people dumping buckets of ice water on their heads, posting the video on social media and nominating their friends.  Search ALS Ice Bucket challenge for some of the more extreme videos.  


Product Red was conceived in 2006 by U2 front man Bono and is a licensed brand that partners with a number of companies to create Red themed products that support The Global Fund to Fight Aids.  It is estimated that the Product Red campaigns for product raised over $150 million.  

Likes Don't Save Lives

The Likes Don't Save Lives campaign was launched by UNICEF Sweden to encourage people to be more active toward their causes.  The video has received hundreds of thousands of views and generated significant social media attention for the organization as well as a significant uptick in donations.  

San Francisco Bat Kid 

The Make-A-Wish-Foundation launched this campaign inadvertently when it fulfilled a wish of a five year old boy Miles to be bat kid.  The wish ultimately ended up involving several hundred people, multiple bat mobiles, and the San Francisco police force.  Due to the public nature of the wish it generated significant media attention including almost two billion impressions, 20,00 volunteers and a substantial increase in donations.  

Kony 2012

The Kony 2012 movement began with a short film produced by invisible children and quickly spiraled into a global phenomenon.  The film has received over 100 million views and over 1.4 million likes.  The movements success led to resolutions proposed by U.S. Senators, massive public awareness and the deployment of 100 special forces military advisors by president Obama.  

We hope you enjoyed and were inspired by this list.  Next year we'll make another list of the six best fundraising events and we expect your organization to be in the mix!  

While you wait...read about the Strength in Members Dream Grant, an opportunity for one team member per year to fulfill one of their dreams, funded by our company...no strings attached.

Or check out this list of 25 quick fun fundraising events for non-profits.


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The Nonprofit Marketing Library 

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