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How to use your Google Ad Grant to save money and pick winning ad creative across ALL Media

December 29, 2017

Late last year, we ran ads for a children’s cancer research organization through an untested native advertising platform.  In our case, the platform we used would place small pictures with a single headline on the sidebars or “other suggested topics” of websites ranging from the local news station to CNN and ESPN.  Native is a relatively new form of advertising, so we wanted to know what type of results we should expect from it.

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Google Ad Grants: 3 Easy Wins, 1 Common Fail


Seriously, do it.

It’s far too much value to pass up – $10,000 per month in free AdWords for qualifying nonprofits. Applications may take up to six months, but this gives you time to come up with what to do with your new $120,000 advertising budget.  If you’re worried about your eligibility or application, SiM is happy to help you apply.

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How a WWII hero made a supporter out of me | Value First In Action: Part I

If you ever find yourself in New Orleans, carve out a half-day to visit the National WWII Museum.

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Are you Being Strategic with Volunteer Retention?

December 29, 2017

Guestpost by James McBryan, Founder, Track it Forward

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