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Dear Jamie: How Do I Invest on a Tiny Budget?

Last week, when I put a call out for peoples' questions about nonprofit marketing and audience growth I got TONS of responses.  We got so many that I'm excited to say we are starting a new “Dear Jaime” series of blog posts and emails. We hope that sharing these ideas will spark healthy conversation for all of us to advance our missions.

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Low Hanging Fruit: Make the Most of Your Google Ad Grant

 

This is the lowest hanging fruit for any and every nonprofit.  Let me rephrase – this fruit is lying on the ground, never goes bad, and is waiting to be picked up and enjoyed by each and every nonprofit marketer.

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Low Hanging Fruit: Reactivate Lapsed Donors

This is the same strategy that direct mailers have been using for decades.   It’s incredibly simple and effective because it targets an audience that has already found your organization, knows what you do, and loved it so much that they already wrote you a check. It’s time to remind them that your cause has not gone away, and their support is as important now as it was back then.

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Maybe We Shouldn't Talk About Content Marketing

As much as I've loved them, the words "content marketing" are starting to bug me.
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