This is the same strategy that direct mailers have been using for decades. It’s incredibly simple and effective because it targets an audience that has already found your organization, knows what you do, and loved it so much that they already wrote you a check. It’s time to remind them that your cause has not gone away, and their support is as important now as it was back then.
Scrolling through the Forbes.com editorial stream, you get stuck on an enticing headline, “Fueled by Skepticism.” You’re led to a slick, interactive page showing quotes from skeptics, contrasted by facts of accomplishment. You learn about space exploration, automobile evolution, food invention, and the emergence of personal tech, with engaging little quizzes interspersed. Where did this fun little piece come from? What is it doing on Forbes.com?
In this series, we're bringing you excerpts from our Nonprofit Marketing Technology Guide. These pieces are best take together BUT we wanted to share some of the more salient, foundational concepts to help people refine how they thing about their technology. Grab a full copy of the guide, here.