When using an email campaign to fundraise, you know that just a slight improvement in open or click through rates can make a huge difference in the success of the campaign. Unfortunately it is often unclear exactly how nonprofits can optimize their emails.
As the year winds down, I've been poring through the mountain of fundraising emails from organizations large and small. There are tons of recurring trends...some bad, some good, and some stunning. I just pulled three highlights from this week's inbox to feature here. Would love to hear if you've tried these techniques for better or worse. Tell me in the comments, below.