This is a followup from Value First In-Action Part I: How a World War II Hero Made a Supporter Out of Me. Read that post first to learn how the National World War II Museum seamlessly integrates museum experiences with their supporter asks. Then come back here to learn how to apply this to your organization.
Since 2013, Creative Science Labs has been helping set the benchmark for what a nonprofit’s website can and should be. That is no surprise after a quick look at CSL’s portfolio. They are responsible for the sleek websites for organizations such as Defend our Future, Save Tiger’s Now, the ONE Campaign, and many more big names. Chances are, you’ve already seen their work. Needless to say, Creative Science Labs is actively raising the bar for what nonprofit and mission-driven organizations can do with their digital presence.
Last week, when I put a call out for peoples' questions about nonprofit marketing and audience growth I got TONS of responses. We got so many that I'm excited to say we are starting a new “Dear Jaime” series of blog posts and emails. We hope that sharing these ideas will spark healthy conversation for all of us to advance our missions.
This is the same strategy that direct mailers have been using for decades. It’s incredibly simple and effective because it targets an audience that has already found your organization, knows what you do, and loved it so much that they already wrote you a check. It’s time to remind them that your cause has not gone away, and their support is as important now as it was back then.