As we work with the leading marketing tech providers supporting the nonprofit industry, we are seeking out the movers and shakers. We caught up recently with Dennis Mueller, managing partner for DonorSnap. Dennis has been working on DonorSnap for over 8 years and manages the overall design and functionality of the product. Previously, he had a diverse set of experiences running a large construction company and founding an early learning center. Enjoy this interview with Dennis and read more interviews from the Strength in Members Industry Expert Interview Series.
As we work with the leading marketing tech providers supporting the nonprofit industry, we are seeking out the movers and shakers. We caught up recently with Jason Smith, the founder of GivingTools. Jason has been in the industry for over 20 years and has extensive experience with printed materials and online solutions. Enjoy this interview with Jason and read more interviews from the Strength in Members Industry Expert Interview Series.
As we work with the leading marketing tech providers supporting the nonprofit industry, we are seeking out the movers and shakers. We caught up recently with Stu Trevelyan the CEO of EveryAction. Stu is an industry veteran, having pioneered so many of the techniques and software that many of us have taken for granted in the last decade. Enjoy this interview with Stu.
"The only constant in an evolving digital landscape is change – embrace it." -David Onate
As we continue our Movers and Shakers interviews, we felt that David Onate, Senior Online Communications and Marketing Manager of the African Wildlife Foundation, would be a perfect fit for our segment. Since joining African Wildlife Foundation in 2009, David has helped grow and shape AWF's integrated digital marketing program from the ground up all while volunteering time to help local arts and service-focused organizations build digital strategies to best serve the community in Washington, DC. David is an inspiring friend of ours and without further a due, here is his interview.
What is your name and title?
David Onate, Senior Online Communications and Marketing Manager
What’s the biggest project on your plate this week?
Developing strategies for international markets, both from an awareness and fundraising perspective. China is my biggest priority at the moment — it has very unique digital ecosystem. There’s of course the end-of-year online fundraising campaign as well, which we fortunately started planning months ago. We’ve also got some pretty cool SEM projects in the works.
How are smartphones and tablets changing your plans for digital marketing?
Mobile is a subject pretty near to my heart — it changes everything. While the proliferation of connected devices and increasingly complex behaviors may seem daunting, they in fact, offer us as marketers, the means to deeper and more personal relationships with our constituents.
What is the best tool for finding new leads (i.e. social marketing, list rental, search advertising, display, other)?
I think effective acquisition turns on a tightly integrated conversion funnel. Different sources can all be effective with a well-planned overall experience that remains consistent and speaks to your mission.
Related to their direct marketing, what organizations or companies do you look up to?
What blog do you read religiously (either related or NOT related to work)?
Think with Google has consistently brilliant articles and resources. Mashable and The Verge are favorites for my daily tech fix. Litmus, Smart Insights, Moz, Hubspot, Tuts+, and GoodUI.org round out the list for more industry specific reads.
What trend in digital marketing are you following most closely?
I think it’s looking at the confluence of trends that keeps us ahead, so I try to keep up on a bit of everything. I’ve do tend to read a lot of SEO and UX articles.
Who is your favorite hip hop artist?
Tribe Called Quest, De La Soul, Pharcyde, and anyone on the Quannum label.
What book is on your nightstand?
Lullaby, by Chuck Palahniuk.