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January 5, 2016

Using a Google Ad Grant? We Need Your Help!

Use Google Grants for your Digital Fundraising

Google Grants present us with an awesome opportunity.

For years, we've been working with organizations to help them get the most out of their Google Ad Grants. If you're not familiar with the program, basically Google will give qualifying nonprofits $10,000 to $40,000 in free Adword budget, with some restrictions.  Read more on Google Ad Grants, here.

You can use that grant to drive clicks to your Web site to achieve lots of objectives. We've seen tons of creative uses for the grants, including the following objectives:

  • Growing Email Audience
  • Growing Social Audience
  • Seeking Donations
  • Driving Sales of Goods and/or Services
  • Increasing General Web Traffic
  • Promoting Specific Programs

This winter we're working on a model (think of it like a configurable spreadsheet) that will help organizations predict the performance of their investment in Google Ad Grants based on their objective, budget, and conversion rates.

Here's where I need your help.

In order to make this model accurate, we need to know what kind of conversion rates a large enough sample of organizations are getting.  So, if you can spare literally 30 seconds, take this quick survey and tell us how things are working for you. If you share your info with us, I promise a few things:

  • We will not share your organization's results in any public, attributable way
  • We will share this new, configurable model with you to use on your own 

 Thanks for your help. We'll share the model in a few weeks here on our blog.


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